Every blogger and marketer always strives to generate traffic that will share their content on Social Media Platforms to increase reach and also promote the site. In order for every blogger and marketer to increase Social Media reach, one has to make a few changes on how to research and come up with informative content, publishing and also posting the content as it plays a great role in determining how many people are likely to share the content. In this post, we are going to learn 6 important ways on how to generate maximum traffic on Social Media Platforms through content sharing.
- Extensive Research
As a blogger or marketer it is your duty to do extensive research on contents that are being shared widely on social bookmarking sites. Identifying content that works well on social bookmarking sites is a good strategy to determine the quality of the work you are going to produce. The advantage of researching content that performs better is because you will be looking for what your competitors are writing in order to develop a clear strategy and ensure that you write content that gets shared widely whenever you post. However, to be extensive in your research you need to choose a particular niche, topic and specific keywords to have a detailed outlook of what is trending in your specific target market. Marketers and Bloggers need to use tools such as Buzzsumo in order to come up with the best statistics that will make an informed decision on what topics to write so as to increase social media reach. Buzzsumo also allows you as a blogger or marketer to search top shared content on a specific website as well as per social platform such as Facebook, Twitter, LinkedIn and Google +. There are also several other tools that perform the same function which you can use like PostReach.
The most important thing to learn here is not to copy and paste the most shared content but to add value on the already existing content by finding out important details that were not highlighted in the first article based on your specific niche and search.
- Make it easier for visitors
Visitors who come to visit your site normally find several posts that are of interest to them or find them informative and are compelled to share with their friends. When such a situation arises your site has to make sure that it has facilitated easier sharing through the use of social buttons on your site. One can also use plugins that enable visitors to share a particular text that normally has a link back to the site.
- Contextualize your headlines
Normally, some posts on a blog are normally ignored because the headline fails to explain to the reader what the content on the post is all about. For instance, if your topic is about tips on how to become a successful marketer then the contents of your blog have to be well explained points on how to become one. In some cases, the blogger intents to write about becoming a successful blogger and goes ahead to write completely different thing on their posts. The headline or title has to be carefully chosen so that it realizes its function of summarizing the whole topic of discussion in very few words or a simple statement.
- Visual content
I have reiterated this issue of visual impact on a blog and it needs to be put into consideration because it is very important. Many people understand through visual elements that is why you need to attach them appropriately so that a visitor is able to systematically follow your images or instructions on how achieve a particular objective. There are also other platforms where you can customize your own photos to promote your blog. An example of such platform is Canva.
- Social Media Workflow
Social Media Workflow is important in developing a clear plan on how to carry out a social media campaign. You need to have a few basic principles that guide your decision to post content that will be shared widely on social platforms. For instance, Facebook has the largest users to share content with people around your circles such as family and friends, twitter acts like Newsfeed that categorize content depending on what is trending and largely used by young people. LinkedIn is used for professional in various corporate sectors. Pinterest has a large female user base compared to other social platforms which is important for sharing content that influences females in one way or another.
- Know when to post
Try to find out what times are best for you to post your content. Different social platforms are used differently depending on how people are affiliated to it. For example you can post on LinkedIn during working hours because it is used by professionals and post on twitter after working hours and in the morning to get maximum reach. Knowing when to post is important because it gives you maximum exposure to your target market. Put all these guidelines into consideration and you will improve the rate at which people share your content on social platforms.