In the recent past, videos have become increasingly valuable and marketers are always on the go trying to find the best methods to deliver important information to their target markets. With video marketing, you are able to capture the viewers’ attention by demonstrating to them how to accomplish some certain objective. Most, if not all of the social media sites today allow one form of video content on their sites.
Any marketer who has observed this trend can read between the lines and discover that videos have become increasingly popular. Therefore, this implies that time has come where consumers are looking beyond texts and images by focusing on Video content because they want to feel part and parcel of the whole thing that goes around on a particular site. In the past users use to interact through reading paragraphs and commenting in the box at the bottom. Then images became so important with the use of infographic on every post to ensure that the post is effectively and efficiently engaging with the readers of a particular site, page or channel.
Lately, the game seems to be changing and you not only need to leverage on text and images alone but combine the three forms of media to make the content more engaging to the readers. There are various tools available to achieve these functions but one in particular that has the potential to make you use video on your site is YouTube live Video streaming mobile app.
The YouTube live streaming is a special tool that lets you stream live video to a particular group of people that are subscribed to the live streaming. With this feature, you have the ability to achieve instant success without investing a lot of money into shooting and editing videos for your readership.
Benefits of live video streaming for small businesses
- Show how your product is made
People always ask why there is a need to create a high-quality content. The reason here is simply because the content has to get more people to interact so that it accomplishes its objective. Statistics have shown that engaging content is the most shared content on social media platforms. This is because the content is targeted and resonates around like-minded people because it is meant to educate, make people laugh, promote a product or even to demonstrate how to do a specific task.
Therefore as a marketer, you need to use your live streaming to show your followers how you develop your products. For instance, if you want to show your readers how to bake a cake using a specific recipe to achieve certain quality then the live streaming video is a perfect tool because it lets you answer questions and cover all the details required to bake using your formula.
- Launch new Product
If you are keen on the technology industry, you may have noticed how multinational companies like Apple accomplish marketing whenever they are launching their new products. What normally happens on the launch date is, a link to a live streaming event is made available online and shared across social media platforms to all its fans. During the live streaming, they take advantage to maximize through describing their newly designed products just as they did with their latest IPhone’s. This way, their followers get all the information they require and that is the biggest secret they use to turn millions of prospective buyers into real buyers and that is why you see them lined up to purchase the gadgets immediately they are rolled out in stores across the world. You can also leverage this opportunity and use YouTube live streaming mobile app to market your new products to create awareness and maximize conversion.
- Instant Feedback
Normally getting feedback is one of the most crucial aspects when it comes to marketing. Every marketer out there requires some form of a report to analyze what methods work and those that do not work as well as those that need to be improved in order for them to work. Google analytics and what have you have been used to analyze different aspects of how readers relate to your content. This methods and tools consume a lot of time but live streaming offers you instant feedback which is very important to make the necessary changes that will have a positive effect on your results as well as saving you lots of time and money that would otherwise be spent hiring, shooting and editing your content. Now that you understand the benefits of live video streaming for marketers you can begin leveraging on the new powerful tool that YouTube has just launched and make live streaming video content for your readership.