Every Blogger wants their content to rank high on Google Search engine. In fact, everyone struggles to get their content on the first page if not the first three positions. So why does everyone seem to be in rush to get their content on the first page of Google? The highest number of visitors to any website comes from the organic search engine which means Google is responsible for more than 80 percent of the traffic on any given website.
Traffic is the most important aspect of blogging because it plays a significant role in determining the amount of income you will earn from monetization of your site. This is the reason why everyone wants their content to rank highest on any search engine. There are millions of sites on the internet on any given niche apart from those that are not overcrowded. If you search a particular keyword let’s say ‘growthhacking’ this search query has about 4,550,000 results at the time this content is being created which means there are 4,550,000 articles discussing growthhacking.
The first page of Google will produce results that are relevant and informative depending on the specificity of your search query. Therefore, forget the hullabaloo you hear from lame marketers who deceive you that you can increase your traffic through some unscrupulous ways. In order to beat an exam, you need to know what the exam is testing and in this case, understanding what Google requires is key to ranking your content higher than your competition. In this post, am going to assist you in cheating the Google test by doing what your competition is not doing.
How does Google rank sites?
Google ranks sites through three specific algorithms that determine which sites will rank higher
1. Google Panda– This is an algorithm that checks the quality of the content
2. Google Penguin– This is an algorithm that is specific to the quality of links that point to any website.
3. Google Hummingbird– This is an algorithm that is specific to conversational search queries with accuracy.
Google uses the above three algorithms to rank your content depending on your score amongst all your competition in a particular niche. Now, let’s look at what each algorithm entails.
Since Google Panda is specific to the quality of content, it then follows that for you to rank your site higher on the search engine; you ought to create content that is unmatched. In simple terms, your topic has to have enough information that is easy for the reader to get all the information required. Quality content is normally longer because they are well researched and articulated to produce the intended message.
Alternatively, content could be shorter but answers the search query in a satisfactory manner. This means that you could write a blog post that answers a query in less than a hundred words and still rank higher than someone who increased the word count with unnecessary information. If your content is poorly constructed then Panda will impact negatively and the content will drop places which mean performing poorly. This translates to low traffic and low revenue and no one would want this to happen. Always remember that quality is king.
Google penguin is the algorithm that specifically deals with links. The owners of the sites that has acquired links from third parties often risk being penalized by Google penguin simply because their links are of low quality and therefore irrelevant. A while back, these links did not matter and anyone could acquire links from conmen masquerading as SEO experts browsing the internet.
This is why guest blogging and blog commenting do not work anymore and if you are busy doing this old tricks penguin is going to catch up with you and you will pay dearly to correct the mistakes. Penguin algorithm only deals with inbound links and does not whatsoever look at the links going out of a particular site. This is because links coming to a particular site endorse the information contained in that site.
People often make the mistake of assuming all .edu sites are high-quality which is not the case as some are considered spammy. Always check the links that come into your content and assess whether they are quality or not. There are several ways discussed in how to create high-quality backlinks that could assist you to make the right judgment and correct the issues regarding inbound links.
The hummingbird algorithm is responsible for ensuring that content offers the best results for a particular search query. This is the algorithm that helps search engine to understand the search queries as they are expected. This means for your site to rank higher based on hummingbird algorithm, the content has to be of high quality, easy to read and solves a particular problem that that query expected to solve.
For instance, if a person was searching information on a particular topic, Hummingbird will ensure that it produces results with the most information regarding the search to ensure it answers the question in order to solve a particular issue. Relevancy is important in this case and creating content ends with satisfying a search query. Most Publishers are often asked to think from the perspective of a user looking for certain information then develop content for the purpose of answering that question.
With these three algorithms from Google, you now own the cheat sheet to assist you to rank your content higher than your competition. All that you need is aligning your site and content based on these three algorithms and you will gradually see your content beating other sites in a similar niche to become among the top if not the first.
If you come across other ways to rank your content just make sure they are in line with these three algorithms and you will be good to go. If not you may need to stop doing what you are doing, correct the mistakes on your site and start growing your traffic in the way that will ensure sustainability for your content. More information about this can be found in Search Engine Journal