In my recent post on how to improve your business performance with reporting tools, I mentioned that Facebook has more than 1 billion monthly active users. Based on the recent statistics, Facebook has more than 1.86 billion active monthly users. Also, in my other post on how to rank your content first on Google search engine, I mentioned that Google is responsible for over 80% of the total organic search engine that any site receives.

Both Facebook and Google have the potential to improve your business performance through increasing brand awareness and boosting organic visitors to your site. Notice that I have not said that other social media networks will not assist you to pull in that organic traffic that your site needs.

In fact, your social media workflow, target market and what works for you play a significant role in the platform that you should use. However, what am implying is that Facebook has the potential to revolutionize your business performance through brand awareness and organic traffic to any website. In this post, I am going to assist you set up a Facebook page that will improve your business performance in ways that you had not imagined before.

With a Facebook account, you can create a Facebook page at zero cost. Also, you are not just limited to one Facebook page but you can create as many Facebook pages as you require depending on the number of businesses you want to set up.

Creating a Facebook page is quite simple since all you need to do is log in to your Facebook account and on the left side where your profile is, at the bottom, there is a bar for creating an ad, page, group and event. For today’s purpose, our interest is centered on creating a page.

Click on the link for creating a Facebook page. A pop-up will open requesting you to enter the name of your organization which in this case is the name that you will use for your Facebook page. It will also prompt you to provide a small description of what your business is about and click on create page.

By just doing the above process your page will be up and running. It is important to create something that will appeal to your target market and generally anybody who comes across your Facebook page. In order to create an appealing Facebook page, you will need a cover photo that depicts your organization or business.

Go to the settings of your Facebook page and add links to your site so that your fans can be redirected back to your site. A Facebook page also allows you to set up shop where you can list products or services that your organization or business offers. The Facebook page allows you to do so many things include creating events for your fans and allows you to post informative content for your target market.

After you have edited your page according to your preference you can immediately start interacting with your fans through the page. If you have extra bucks Facebook page allows you to boost or promote your page to increase visibility, brand awareness and increase traffic.

The importance of a Facebook page is that it is easy to set up and does not require a tech savvy to set up one. It also offers you various options that can be quite effective in improving the overall performance of your business.

You can begin to set up your Facebook page right away and let your fans interact with your easily as you grow your online businesses. If you have any questions regarding Facebook Page and how to set up one kindly hit the comment section or drop us a mail through our contact page.

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