Digital marketing is a collective term that is used by content developers which imply all the attempts carried out to increase brand awareness and grow a business online. There are several tools used by publishers to conduct digital marketing. These include Social Media networks, Google search engine, email marketing as well as referral programs. These tools are significant to any content developer who is looking to carve a niche in the fast-growing digital world.
The internet has transformed the way people used to conduct business. Traditional forms of marketing are no longer effective as compared to digital marketing because buying and selling of goods and services online have increased tremendously.
The marketing aspect of the business has always been about connecting with prospective customers at the right time and right place. The internet is growing at a fast rate which implies most people spend most of their time online and that makes digital marketing efforts very useful because of targeted market niche.
Although offline marketing efforts might work in certain circumstances, digital marketing is five times effective than most offline forms of marketing.
Types of digital marketing
- Search Engine Optimization (SEO)
- Viral Marketing
- Affiliate Marketing
- Influencer Marketing
- Content Marketing
- Social Media Marketing
- Public Relations (PR)
- Pay Per Click Advertising
Digital marketing can be conducted in two ways which include inbound marketing and outbound marketing.
Inbound marketing involves all the efforts made by publishers to direct prospective customers to find a particular business or site. An example of inbound marketing is one that requires paid forms and organic traffic.
Outbound marketing is conducted where an organization sends out information such as developing content that is intended to spark some conversation and engagement to prospective customers. Outbound marketing is closely associated with traditional forms of marketing even though it can be carried online through the posting of content that is considered as a promotion.
However, many publishers think that just because they understand one aspect of digital marketing strategies, then they can carry out marketing quite quickly. Those who have tried will tell you that marketing is not a walk in the park and you have to develop a content marketing strategy that is structured to accomplish a particular end goal.
For instance, if you are looking to collect emails, the best form of marketing tactic is email marketing where you offer people free products in exchange for emails. Alternatively, if you are looking for website clicks, boost traffic and increase your conversion then inbound marketing, social media marketing, and content marketing will be effective in helping you achieve your desired goals.
Digital marketing can be applied to any business regardless of products and services it offers. One important aspect of digital marketing that every content developer should understand is that whichever the strategy you use, it has to attract and convert highest quality of leads for your business.
The importance of digital marketing to any business is that it offers owners accurate as well as real-time results on the marketing efforts that mostly help you to save money on advertising. Traditional forms of marketing do not provide information on how many people viewed an advert for you to determine the effectiveness and make informed decisions.
Also, digital marketing allows you to measure ROI which is significant for decision making. The significance of digital marketing through reporting tools is that it helps a publisher to prioritize marketing channels that are effective thus spending less time and maximizing on returns.
To increase awareness to your website, some of the useful strategy is through blog posts that have strong SEO and keyword strategy. Infographics increase the chances of content being shared online especially in social media platform. Short videos are also significant which I have emphasized on digital marketing strategy for 2017.
When you are looking to increase leads to your business the best digital marketing strategy includes eBooks, research reports, and webinars. To assist prospective customers make decisions, case studies and testimonials come in handy and quite efficient.
The effectiveness of your digital marketing strategy will determine the time you will record positive results. With a strong digital marketing strategy, positive results will be seen within the first six months of implementation.
The digital marketing strategy you decide upon will determine the budget for your marketing. For instance, if you are focusing on inbound marketing like SEO, content creation and social media, you do not require a big budget. On the other hand, PPC like Google AdWords requires you to have a budget and top notch digital marketing strategy. Lastly, it is important that you know 60% of digital marketing is conducted on mobile devices and 40% desktop users. When you are developing a digital marketing strategy, consider this factor to enhance the effectiveness of your strategy.