A blogging calendar is a strategy to be followed in order to run a successful blog. It involves content creation, social media, marketing and analysis strategies.
How do you create a blogging calendar?
Before you create a blogging calendar, it is important to know what you should have on your calendar. The purpose of a blogging calendar is to help you clearly understand the task that is before you to have a smooth flow running your blog.
A blogging calendar is divided according to the tasks that you are going to perform based on the order of priority.
- Content creation calendar
- Social media calendar
- Marketing calendar
- Analytics calendar
As a blogger, these are the main things that you are going to be doing to run a successful blog.
Content creation calendar
After you have set up a blogging account, (you can learn how to create a blog from this article creating a blog in under three minutes). You need to feed your blog with content so that your readership gets access to the informative content you put out depending on your niche.
Content on your blog should be posted on a consistent basis. Therefore, it implies that if you will be posting content once a week ensure that you deliver. Although, if you are beginning a blog or maintaining one, you should at least post 1 content each day unless your blog is about reports where you can post weekly, monthly, quarterly.
One of the most important things when it comes to blogging is time. You are supposed to create time for doing research so as to come up with quality content.
Quality content should be specific to the need that you want to fill. For instance, if you are creating a post on how to start a new blog, it should be detailed in a manner that the reader can set up a blog easily.
Besides, your content should follow all the rules of a great content which mean the keyword you are targeting should appear in the title as well as manifest in the content naturally. It is important that you learn how to develop impeccable content that beats your competition.
Therefore you need to create time or sacrifice some activity you often indulge in to create content.
Most people have different content creation calendar so I would advise you to create an original one because we can never have the same schedule. However, your content creation calendar should have sufficient time to research and develop content.
Tip: you can create more content when you have time and schedule them so that in the case of an emergency, you are still in business.
Social media calendar
A social media calendar is significant to have a smooth flow in running your social media pages or accounts. Social media platform are structured like newsfeed where content is frequently refreshed thus content appears on someone’s timeline at a specific time usually when it is posted.
Unless someone clicks on your account to go through all the content, there is no way your content will have sufficient exposure. Therefore, the need to always update your social media pages with fresh content.
Your social media calendar should factor in what type of content and which specific time to publish your content. Engaging content is the key to social media workflow. Here, a mixture of informative content, questions, polls and events should be considered.
The time of posting is crucial you can decide to post content every hour or twice within an hour or twice or thrice a day depending on what makes you feel comfortable but the key is to always post content in a consistent manner.
Tip: you can use other tools such as HootSuite to schedule your posts to go live at any time. This means you have to create time to feed the post in the tool and you can schedule for a day or week depending on your schedule.
A marketing calendar is a strategy to help you carry out marketing practices for your blog. Blogging is not always about creating and posting content but also involves marketing and from my experience marketing is the most important aspect to consider.
As you continue developing content, you also need to attract potential readers who are your target niche to read your content. There is no purpose of creating a blog and posting content if you are not going to tell people where they can access the content from a particular site.
For you to ensure you attract in as many people as possible, there are marketing aspects that you need to conduct. Did you know that search engines are responsible for 80% of traffic on any site? To attract people through the search engine, you need to master search engine optimization (SEO) search engine optimization involves the processes that go into developing content that is easily understood by search engines so that users can find content easily.
Search engine optimization is further classified into two On-page and Off-page SEO which you can read from this article
One of the best and effective ways of attracting traffic is through long-tail keywords. You can learn about long tail keywords and how to use them from this article
Besides search engine optimization, your marketing calendar should involve time to create and customize ads for your target market through various channels such as social media and other forums related to your niche.
Your marketing calendar should also focus on creating content for guest blogging on other blogs to increase exposure.
Marketing calendar should be able to address most of the activities required to increase visibility and brand awareness to build a consistent traffic source for your blog.
Tip: marketing should be a consistent process that you do depend on your objectives.
It is important that you measure your efficiency to ensure that you are always productive as a blogger. Do not waste time blogging if you are not going to be productive.
Therefore, your analytics calendar should be structured in a manner that it assesses your performance over some period. The calendar should measure all the other calendars for purposes of making an informed decision on how to continue to maintain and running your blog.
There are so many ways to do analysis on your blog. Most blogs have a statistics page where you can monitor your progress. Alternatively, there are tons of resources out there to help you create an analytics calendar that matches your needs as a blogger. Learn how reporting tools are paramount for the success of your blog from this article