Having a blog is a necessity these days not only for lead nurturing reasons but also because it’s one of the major SEO-enhancing factors.
However, starting a blog from scratch may be a real challenge. Who’s your target audience? What are you going to write about? What frequency of blog posts is acceptable for you? If you’ve ever struggled to answer any of these questions, you’re certainly not alone.
The worst mistake you can make at this point is to select the wrong niche. The consequences may be horrible. Just imagine spending lots of time and efforts on writing articles that those prospective clients won’t even open. Frustrating, isn’t it?
That’s why the first thing you should do when starting a blog is to find an appropriate niche.
Niche: definition and types
A niche essentially means the purpose of your blog. This includes both type and format of content you deliver to your readership and an array of topics you write about. Depending on your goals, a chosen niche may be very broad, covering various issues, or a tight one – dwelling on one core subject.
To a large extent, the choice of a niche depends on your target audience. Do you have homogeneous clientele or cater to various groups of customers? The answer to this question will help you understand how broad your blog topics should be.
Here are just a few examples of niches:
- Digital marketing
- Mobile development
The thing is that even these niches can be broken into several tighter ones. Consider digital marketing and its sub-niche “content marketing”. It’s completely up to you to choose, which one suits your goals more.
How to choose the right niche for your blog
1) Think of what you love doing
Writing the blog post shouldn’t be a chore. Moreover, if you enjoy the subject, it will most likely be a quite pleasurable activity.
If you blog about something you really love, that’s what you’re going to achieve:
- You’ll be able to present quality information because you’re not a rookie in the subject
- It will be easier for you to keep on writing cause the very subject matter will be interesting to you
- You will have more room for creativity and greater scope of ideas for further posts
- Your interest in the subject will be seen throughout the text, making it more attractive for your audience
If you choose a niche solely because it’s popular at the moment, it may bring some initial results. However, if you cannot relate to your niche, chances are you’ll eventually get bored and out of new ideas.
2) Make sure that you have appropriate expertise
Unfortunately, your genuine interest in the subject doesn’t make you an expert in the field. So as to create quality content, you need to make sure that you’re really good at what you’re going to write about. So even if the multiverse concept really appeals to you, think twice whether you’re qualified enough to contribute something worth a world-famous physicist.
The reason why formal qualifications are important lies in trust. The visitors of your blog are most likely people who know quite a bit about the subject (unless you write for dummies, obviously). That’s why to grasp their attention your blog needs to seem credible and trustworthy. That’s where your expertise acts as a trust factor.
When Internet users search for specific information, they will definitely trust a person with the background in the field more than a random fan of the subject.
3) Find an uncovered gap
The Internet is swarming with bloggers writing about any possible subject. However, if you dig deeper, you’ll notice that there are some themes that haven’t been covered properly or lack enough attention. Besides, any information may be presented on different levels. If there’s a lot written for novices, think about extra information for experienced specialists.
Mind, however, that the complexity of materials you are going to present should comply with the target audience you’re trying to reach. For instance, there’s no sense in writing about senior-level issues of IT field when your blog is aimed at starters, and vice versa.
Another option is to concentrate on a particular geographical region, uncovering the issues common there.
In any case, write about something there’s a clear demand for. If the demand exceeds supply, there’s clearly a room for your blog.
4) Determine whether the chosen niche is profitable
Now that you’ve realized what your passions are, it’s time to test them for profitability. Why is this step important? Well, because most of bloggers write not just for fun, they want some return of their time and effort.
Thus, you need to assess how profitable the niche is and how fierce the competition in the area is. The latter will define how much effort you’ll need to put into making your blog visible among the array of similar ones.
Here are some aspects you need to take into account:
- What resources (time and money) you can spend on blogging?
- How many people are there interested in your niche?
- Is it possible to use affiliate programs and advertising?
- Who are your main competitors? Can you keep up with them?
- Will the chosen niche comply with your marketing goals?
The first step in answering these questions lies in the keyword research to see how many people are actually interested in the information you’re going to deliver to them.
Finding the right niche for your blog is a prerequisite for successful writing. If you fail to do it wisely, you might waste a lot of time and resources in vain. Moreover, a blog that lacks well-defined purpose may have a bad impact on your SEO as well.
However, if you manage to determine what you love and good at, and what is likely to bring you money eventually, chances are you’ll create quality content. Of course, you could find an appropriate niche by trial and error. However, if you follow the above-mentioned steps, you’ll be a lot more prepared to the demands of your potential audience and will be more consistent in your writing.
Richard Nolan is a writer and a private tutor, sharing his experience in spheres of writing, blogging, entrepreneurship and psychology. Richard writes for numerous blogs and gives useful tips for bloggers and students. Currently, Richard works as a general blog editor for ProWritersCenter