Search engine optimization is categorized into two broad categories as described in our previous article on the Ultimate SEO guide. However, this article is not going to focus on both aspects of search engine optimization.
In this article, we are going to focus on On-page search engine optimization which refers to those actions that are in the control of an administrator or blog manager that helps a site to rank higher on SERP.
On-page search engine optimization involves the following areas which we are going to focus to ensure that one understands their role in optimizing their blogs for search engine optimization.
The first On-Page SEO checklist normally begins with keyword research although some blogs do not need to research on keywords. Keywords research is important and helps you track your performance easily unlike beating about the bush hoping to get results.
On-page SEO checklist
- Meta Description tag
Meta description tag is a snippet that is used to summarize specific web content. Search engine results often use this snippet to let the visitors understand the content in an article. As a marketer or blogger, you need always to ensure that your snippet describes to details what your article is about by editing before you publish an article.
- Alt Tags
Alt tags are attributes used to describe an image that is used on an article. The alternate tag provides more information about an image when the user is experiencing a slow connection, using a screen reader or visually impaired. These alt tags also help the search engine to crawl your content and produce precise information based on a user query.
- H1 Tags
H1 tag is semantic HTML tag that is used to emphasize the title of the post. Sometimes, these tags can start from H1-H6 depending on the information that the article intends to put across. For instance, H2-H6 on this article begins from the first op-page attribute all the way to the 6th attribute. H1 is the topic of the blog which comes before the content and may involve keywords that you are trying to rank or image in some cases.
- URL Structure
URL is an acronym for Uniform Resource Locator which describes an address that points to a specific file on an article. There are several ways to optimize your URL structure and the most common ones include making them readable by other people, use keywords in the URL structure, use shorter URLs less than 60 characters, match your URLs to titles, don’t use punctuation’s and using fewer folders.
- Internal & External Linking Strategy
Internal linking refers to linking one of your content to another similar content or information that you might have left out in your current content. External linking is linking your content to another content from another blog for purposes of redirecting a user to a more detailed or additional information.
There is no content that beats original content. As a blogger or marketer, you need to curate content that has value and explains to details what you intend to put across in a chronological manner.
Read also: Developing impeccable content
- Density Keyword
Keyword Density refers to the number of times a particular keyword appears on a web page as compared to the total number of words often written in percentage. Keyword density is used to determine the relevancy of a web page based on the keyword used. The optimal keyword density that a web page should have is between 1-3%. You can use free tools available on the internet to check your keyword density.
- Usability & Accessibility
I have used the example of a supermarket to describe this point before because it helps relate well with most users. Think of entering into a supermarket where nothing is organized, no labels to direct you and no attendants to help you either. In this scenario, you will walk out and move to another store to save time. Alternatively, if you walk into a supermarket where you do not need to ask anyone anything since everything is made easier for you. A well-organized site is what your readers expect and you must customize it to serve the needs of your clients effectively.
Lastly, Search Engine Optimization Processes takes time before results can be experienced. Therefore one should be patient it takes up to six months and even a year in some cases but be rest assured that your efforts are going to pay off eventually.