There are five most important things that one should understand when it comes to digital marketing. Success will not come your way if you are using trial and error method when it comes to these five factors.
Starting an online business is pretty much easy and any newbie can easily set up a blog within five minutes. Content is equally easy to curate. If you understand the needs of your target niche, then it should be easy to come up with solutions that have a significant impact on your market.
In this article, you are going to learn five innovative digital marketing ideas that every marketer or entrepreneur should consider if you are looking to have a successful online career.
- Uniform Resource Locator (URL)
URL is the most important thing that one should consider when starting an online business. It is important because it is the name that people will use to identify your online business.
In our case, the choice of our URL was determined by what the business is all about. Since our business is about helping new bloggers to have an easy way as they grow their businesses, we had to have the word ‘blog’ incorporated.
Our mission is to become a world leader in trends and research that helps learners with new and proven ways to run successful online businesses. For this reason, we had to add the prefix “Pro” and the suffix “Hub” Pro to mean the best and hub to mean a one-stop shop for solutions to blogging hence our name probloggerhub which is in our URL https://probloggerhub.com/.
The importance of this URL is that it is SEO friendly whereby search engines can easily crawl to find information related to blogging, it is easy to remember and it has a less page lead time.
- Study Your Niche Market
Your niche market determines how your business is likely to perform against your competition. If you select a target niche that is populated, you will have it rough to break even in that niche unless you have sufficient funds and expertise to run growth hacking strategies to be able to compete favorably.
By populated I mean niche market example that has many businesses handling the same topics. This is because your competition in that niche will already be ranking high for the same keywords that you will target and this will force you to target long tail keywords that might not necessarily rank high to beat your competition.
For this reason you should avoid copying what other sites have and write on trending topics and being original, informative.
- Content and Links
Quality content is a must for any successful blog. You have to come up with impeccable content that has the ability to compete against that of your competition. It has to be detailed, informative, unique and provides real solutions to the problem of your target market.
Besides, SEO matters a great deal when it comes to ranking first on a search engine. We have two categories of SEO which are on-page SEO and off-page SEO. Both categories emphasize on link building. These links are both internal and external and you can learn more basics of Search Engine Optimization.
- Social Media Networks
Social media has become a significant aspect when it comes to blogging. Search engines have now incorporated social media channels in their algorithms to measure engagement. If your content is shared widely among different social media sites, it means that content is interactive and thus of significance. This helps the search engine to rank your content high. For this reason, it is important to have a social media workflow that not only helps you to rank but push your content and attract new leads.
- You are the Expert
For you to have a successful online career, you need to position yourself as an expert in your industry. This requires you to have authority which builds credibility. There are several ways to achieve this goal which include posting case studies, personal achievements, growth statistics and Innovative digital marketing ideas.