10 Best Email Marketing Tools to Transform Your Business

email marketingIt could be a daunting task to choose the most appropriate email marketing software to reach out to people. Most marketers are looking for a reasonably-priced and easy-to-use email marketing software that would have a wide variety of features to engage prospective clients and boost sales.

Choosing the right tool needs a lot of consideration like budget, requirements and contact list primarily. Here is a list of the 10 best email marketing automation tool that you can consider to use:


iContact is one of the best options for managed email marketing. It is an all-rounder email market tool. Cision, a PR firm, acquired it in 2012. iContact is very user-friendly. It offers a wide variety of managed email marketing services. This is really helpful for those who do not have the expertise or time to manage in-house email marketing.


Founded in the year 2013, Sendlane is just a toddler in this industry. It has its pros and cons. Sendlane has some unique features to boast that it built like machine-learning open predictability to improve the email send times as well as advanced segmentation.

The downside of this tool is the presence of the worst of all Zapier integration. Moreover, there is no information or mention about security on the website except two sentences to be found in their terms of service.

Sendlane is not at all developed as its older cousins. Thus, it focuses on bringing out more competitive features. Sendlane offers extraordinary customer support probably to compensate for their not so developed model.


The email newsletters of most people are sent to their targeted clients at predetermined terms. It is better if they are integrated into the calendar. GetResponse has an autoresponder tool with drag and drops features to make calendar management a piece of cake.

With GetResponse Campaigns + OptinMonster, you can send highly targeted autoresponders to subscribers depending on how they appeared on your email list.

Consider GetResponse if you are looking for responsive templates and automation tools to build your landing page.


Though it is not the most powerful tool for email marketing but Benchmark is extremely easy to use. In 2015, the tool was ranked #1 by PC Magazine for customer support. Customer response time is quite fast. This tool can easily be handled by anybody. So, those who are going to do email marketing for the first time could start with Benchmark due to its ease of use. Moreover, it covers the basics well and the customer support is commendable.

The drag and drop email builder that the tool offers are fairly standard but extremely simple to use. Thus, they make email campaigns creation very easy. People who are looking for a simple tool to send mass emails would find Benchmark great.


The relatively new tool in the email marketing space has scooped up multiple awards from Capterra and G2Croud already. This is a simple marketing tool created to help non-marketers. It has a unique feature known as ‘Opti-Send technology. This feature allows the tool to automatically resend campaigns to people who did not open the email when it was sent before. This helps in boosting open rates. This is one of the best practices in the email marketing space. However, the only surprising fact is that it needs to be set up manually.

This tool is quite affordable as well. They even support blockchain and cryptocurrency companies while other email marketing tools do not due to concerns related to spam.


Ontraport is a great product with a terrific user community. It has been getting regular updates over the last year. It is on the pricier side though starting at $79/1000 contacts. Ontraport caters to the small businesses and services such as fitness gurus and coaches.


Hubspot is one of the top tools for marketing automation and is constantly ranked high across a wide spectrum of tasks. It streamlines email marketing using automated workflows. This is the first email marketing software to go public on the New York Stock Exchange in 2006. About 48,000 companies use this tool of which most are small businesses. It boasts of excellent analytics.


SendinBlue is best known for being a reliable transactional email service provider. They ventured into email marketing automation product built on their reputation as transactional email services. SendinBlue combines both SMS messages and email marketing making it a comprehensive marketing automation tool.

With their drag and drop builder, you can create highly-engaging emails, make segmented users and build automated workflows. By using SendinBlue with OptinMonster, you can segment your email list and send out extremely personalized emails at the right time to your subscribers.

Constant Contact

Constant Contact was founded way back in 1995, making it one of the pioneers of email marketing software. Over 200 million emails are sent every day using their platform making them one of the largest email senders.

Apart from the email templates of Constant Contact, everything else is quite good. It may not blow away people with its features but it is not something forgettable either.


It used to be an underdog even five years ago. However, it has emerged successfully to bring out one of the best products in the email marketing automation space. It is one of the best in terms of deliverability rates, customer response time, affordability and integrations. More than 60,000 organizations use ActiveCampaign, such is their reach.

Authored By:

Apoorv Bhatnagar is a Digital marketer at Freshworks Inc. He generally writes about software that improve your marketing, sales or hiring process.