The Beginners Guide To Conversion Rate Optimization
Today, companies often associate website traffic with leads, as a result of which their marketing plan is often structured towards gaining “more traffic” that would generate higher leads. This somehow has become a standard form of marketing. You drive a good volume of traffic, witness meager results and then look for more potential traffic, with a hope of achieving successful results. Unfortunately, by using this method businesses lose the opportunity of maximizing conversion from the existing network of visitors.
But, how exactly is this possible- can you earn higher conversions with the same volume of traffic that you already have? Well, absolutely and the answer to this is conversion rate optimization (CRO). Along with focusing on attracting more visitors towards the website, companies need to emphasize their CRO practices too.
CRO improves the size in order to maximize your conversion rate. When you are aware of the conversion actions, and what the current conversion rate of your website is, you can work towards convincing potential visitors to convert.
What Are The Different Elements of Conversion Rate Optimization?
Now that you’re clear about conversion rate optimization and want to include it as a part of your marketing strategy, it’s time to work on the CRO of your website! To help you in this process, here is a simple six-step guide that discusses the key components of the technique, things that you’ll need and elements to look after.
- Set Up A Marketing Funnel
First set up a funnel to identify the places where visitors are not getting converted. In order to do this, track the journey and web behavior of the user and notice where exactly do people leave the site, you can also make use of advanced analytical tools for analyzing the weaker pages present in the website. With this, you will 100% sure about where your efforts should be focused and get off to the CRO of your website.
- Collect Data
Once you’ve discovered how visitors interact with the pages of your website, the next step is to collect data. This provides a better idea about the changes that you need to make so as to enhance user experience and at the same time come up with the information that your visitors are searching for. The pages of the website have to be obvious. Every landing page should have one action or one specific information, if there are too many elements competing with each other, then visitors are more likely to leave the page.
Here are certain essential points that you need to focus on while working with the optimization of your landing page:
- Create a visible and compelling call-to-action (CTA)
- Have a powerful headline
- Go for language and design which blends with the persona of your business
- Use relevant and premium quality images
- Opt for clear and simple texts & graphics
- Make sure the navigation bar is user-friendly
- Incorporate customer testimonials
- Always Get Feedback
Get honest feedback from the visitors with the help of questionnaires, live chat, and surveys. This can be quite beneficial in creating a hypothesis before you begin the testing of conversion rate optimization process.
- Wireframe The Page
Using the information that you’ve acquired from the feedback, recreate the page. Here, you will have to work on every possible element, change their shape and colors or introduce new designs and ideas to particular pages. Since colors play a crucial role in the decision-making process, it is highly recommended to experiment with the colors present near and around the CTA button and witness the impact that it creates in the conversion rate.
- Testing The Final Product
After you’re happy with the optimization, test it with the original version of the page and see how both of them perform. For this, you can implement A/B testing tools, and also collect visitors data to know should you keep the changes made or not.
Summing it up, CRO is about
- Setting up a funnel for the visitors
- Collecting valuable data about their movements
- Getting feedback from the visitors and users
- Wireframing the website
- Testing what you’ve achieved so far
Never be disheartened if the conversion rate optimization results did not meet your expectations because CRO is an ongoing process. So, repeat the entire five-step procedure, by considering what could have been better from the last try.
How Conversion Rate Optimization Helps Your Business?
There are innumerable ways by which CRO aids in the growth and development of your online business and some of them are:
- Improves Sales: Effective CRO boosts sales to a greater extent. Whether you want visitors to view the product page, perform checkout or are simply guiding them to sign-up for the newsletter, it improves conversion and leads to quality leads.
- Improves Quality Leads: If you provide a customized journey to the visitors- with specific information and language- you will notice that those who arrive are really interested in becoming your customers. Plus, this even increases the probability of spread the word and they would enjoy your products too.
- Improves ROI: Well, conversion rate optimization is about focusing on the users who visit your site, instead of funneling more visitors- so you will get a higher bang for the same old marketing campaign.
- Improves Brand Affinity: The smoother the experience of visitors is, the happier they will be to become a customer. CRO helps in identifying the possible problems and fixing them with a smarter and effective solution.
Why stick to the old-school marketing rules, when you can accomplish incredible results using conversion rate optimization? Make the most of CRO today and notice the wonders that it has to offer.