5 Tricks When AB Testing Is Off the Table

AB TestingWhy do you set up a small business? It is essential that you love what you do and do what you love. But it is important that you aim to make it big. To make your business a profitable one today, your first task is to focus on your website’s conversion rates. Now the easiest way to increase the conversion rate of your website is by using AB testing tools. But what if I tell that you are not allowed to use AB testing tools.

Well., don’t panic because there are certain tips and tricks available that you can try to increase the conversion rate of your website without using AB testing tools –

Get professional help

Thinking about constructing the website on your own? Well, it does seem to be a money-saver. But, in most cases, it isn’t. While you can try your hand at it, experimenting isn’t the best idea when you are building your business website.

A professional has ample experience in creating business websites. And it’s often worth the expense. The better build your site, the better your chances of conversion. Don’t let your attempt to save a little money lead to a big problem for your site.

Focus on the human aspect

A local business is not about your products or services; it is about you, and your team, if there is any. Your customers are real people, and they feel confident only when they are sure that they are doing business with real people.

It’s a good idea to add your ‘vision’ and ‘mission statement’ to the ‘About Us’ page on your site. But it’s also necessary that you add considerable details, and photographs, about you and your team members – the ‘real’ people behind the business.

Build up trust

Your small business needs to have a credible and trustworthy image to attract and retain, customers. This is possible when your business website displays the right elements in the right place.

Which marketing channel works best? To this day, word-of-mouth is shown to work best in marketing. This is the reason people are prone to buy from local businesses that receive good feedback from their customers.

Showcase customer testimonials at every page. And keep it relevant. It will be even better if you can get video testimonials. Also, display your affiliation to the Better Business Bureau or your local Chamber of Commerce to add to the reliability.

Create content that matters

It’s not about you, your business, or your products or services. It’s about your customers, and how your products or services benefit them. You need to create copy that centers on this point.

Along with being convincing, the site needs to convey the convenience your business offers. Focus on how convenient your store location is or which area you offer service to. Also, add to the sense of urgency with your content to boost customers’ interest.

Concentrate on marketing

Online marketing is a dynamic concept. While one channel may work well, for now, it may not hold good for long. It is essential to continue experimenting with the marketing channels to see which ones work to your advantage.

Here, again, it is best to depend a little on professionals. While you need not hire a social media specialist full time, it is best if you can use their services partially. This saves your money and also ensures expert help for your site.

Don’t let money matters hamper your conversion optimization efforts.

Instead, focus on how you can do it without any hassle. At the end of the day, it will prove to be advantageous for your local small business. And ensure that you build a profitable enterprise.

Allow Easy reordering

By keeping the details of previous orders of existing customers, you can help people make a quick purchase. Everyone hates filling out the form and therefore, it makes sense to keep the previous record that will save your dear loyal customers from going through the same harrowing experience again and again.

Most e-commerce sites keep the shipping address of its customers intact for the same reason and by doing that they have seen a massive increase in the number of conversions. For example, the e-commerce giant Amazon is doing a fabulous job in this segment. It sends out promotional emails to its existing customers based on their buying profile and browsing history and when people click on the links of those emails, they are redirected to those items that they are interested in.

And the best part, the customers would not have to fill out a long form to be able to make the purchase. They just need to sign in using their password and Amazon will do the rest.

Use Automation

Automation is another great way to give your eCommerce website’s conversion a shot in the arm. Since people hate typing [especially typing on small devices like tablet and smartphones are extremely tough], you have to keep a provision for these lazy people so that they shop on your website. Automation can do wonder here. The best place where you can try and test the effectiveness of automation without irritating other ‘hard-working’ visitors is the – address section, more particularly the cities and States records.

Some leading e-commerce sites have already incorporated the concept of automation in their sites. Users just need to provide the Zip code and the State and City fields get populated automatically. Just some tweaks with the JavaScript and you are done; implementing automation is that simple and unlike Skynet, it rarely turns against the creators.

Focus on USP

There are thousands of e-commerce websites out there struggling to get noticed. People are certainly not going to buy products from everybody. You have to set yourself apart otherwise; your eCommerce site will be struggling hard to make two ends meet. Unless you have a clear value proposition, establishing your brand in an overtly competitive platform is overwhelmingly difficult.

USP can be anything. If you are offering Free Shipping, make it your USP or if your products are the USA made, you can always make it your USP.