Steps How Instagram Promotions Work – Guide 2019

Instagram promotions working and why we use them instead of ads? Sounds good.

Here we will discuss all the possible answers and other and other important topics related to Instagram promotions. We will also create our own promotion.

Instagram also has a promotion option and it is totally different from photo, video, and story ads. Details are here:

Promotion of Post You Shared

You will be familiar with the Facebook post boosting technique. Instagram works like the same. If you have a picture or a video that get some likes, shares, and comments, you can promote it.

This option can provide the best results to the businesses and can make the extra awareness of the content they share. This extra awareness is reach that can help more in more in feeding market funnel.

Promotion of Story from your Profile

You can also promote your story as a Facebook post promotion on Instagram. There is no restriction that the story is taken from Instagram camera or have any other format all will be useful.

Some other features like filters and stickers will not work in story promotion but it should not stop you by taking this opportunity for your business that Instagram also recommends.

Use Promotion Button on Your Profile

If you are looking for a technique which works quite faster and generate results, you can do it with a new campaign. This campaign can create from your own business profile. In all processes, Instagram will also help you in the selection of posts for promotion. This means if you are not sure which post can better work or get results then Instagram will help you in selection. This option is so good when you are not sure about the post or new in marketing.

So, the conclusion is that the difference between ads and promotion depends on the use of engaging your audience.

Promotions are used on already successful posts and stories for extra awareness about your brand and engagement. However, ads are used for new campaigns generally on new content.

Chances of Success of Promotions

Algorithms are the step by step processes about the working of software and updates in algorithms are not easy to understand and track. There are many digital and social media marketing firms that constantly test content to get the best possible results, reach and campaign success is unknown.

However, these couple of ideas can help you when creating a promotion:

Promotions are for Reach

The basic purpose of testing to find the best converting factor or all spending on paid media is all about generating results. When we get the required results, Instagram tells us “a post that your Followers are really enjoying”.

Instagram Fuel is Ad Revenue & Engagement

The focus point of all social platforms is facilitating its users. They bring such type of products that their users access constantly. The more user means more ad revenue they can generate.

Instagram knows better about its users, their concerns and if the content is shared from more audience then it will generate more engagement. We are not sure about the algorithms updates but this logic is so good.

Create your own Instagram Promotion

Creating an Instagram promotion is so easy. You also do not need to worry about which post you must select for promotion because Instagram shows you stats about which post gets more engagement.

Instagram Business Profile Setting


To get started from your phone you must switch to your business profile. If you have not switched to your business page then it’s time to change.

Instagram business profiles are linked with Facebook pages.

For switching:

Go to

Settings > Switch to Business Profile

image 1

Add Custom Buttons to your Account

Tip: If you have not added a link to your site then it’s the time to make change.

Create Promotion

Now, it’s the time to create your own promotion.

Click on “Promotion Button


“Select your Post” you want to promote.

Jaspers market


If you have not posted any content to your business then you must go and publish content to your page and then start your promotion process. If there is already content posted then go forward and start promotion.


image 4


Select your Post

If you want to promote a post then you select a post that you have already published. Choose your post and it will show you two options “View Insights” and “Promote” button.

View Insights will show you how your promotion will work and how engaging is your selected post. You can go without seeing this by pressing on Promote button.

Set your Goal

The next step is setting up your goal.

There will be three options as shown in the image below:



Set Your Target Audience

Now, it’s time to set up your target audience. Instagram also help you here.

As available options are:

1.    Automatic

2.    Manual

3.    Local

Setting up Budget

Budget setting is also easy as previous steps. Instagram provides options for budget and duration. It also shows you about profile visits and post reach on selecting your budget and duration. This can help you estimating the results generate.


Review is the final process of creating a promotion. You will see:

·         Post you select

·         Destination of the traffic

·         Action Button Dialogue

·         Targeted Audience

·         Budget & Duration


Instagram promotion is the best way to reach and engages a large audience. Buy Instagram Followers UK can also help you in getting followers. Promotion can be created form posts, stories, and highlights. When they are created, can be seen in audience feeds and stories.

Author Bio

My name is Kristy Bell and am Digital Marketer in Social Captain a United Kingdom based company which offers social media services. I am also a blog writer and provide services on freelancing platforms.